Let me talk about a topic near and dear to me: how I feel about doritos.
Now, many of you are familiar with the cheese and cooler ranch brand doritos, and, really, that’s about all you need. By the way, if you spell check doritos on wordpress, one of the words you get is “clitorides”, which is one of the two correct plural forms of “clitoris”. A now-acceptable spelling is “clitorises.” So that’s that.
In 1966, Doritos were created by Frito-lay, a division of pepsicorp, and were instantly a sensation. With flavors like “corn chip” how could you go wrong? Eventually, Doritos needed some new, fresh ideas to compete with the “free love” feelings post-1969. Cheese flavored doritos were created in 1972 and, not surprisingly, were a hit among hungry teens and adults alike.
Now, cheese is fine and good (I mean, Kraft Mac and Cheese has been going strong for a good number of years!) but Doritos Corp. felt it was missing something. Taco had been made in 1985, but it just wasn’t selling as well as the cheese doritos — the company was in a bind! But then something strange happened. The story goes something like this: In 1986, John C. CoolRanch, a worker at the doritos company, accidentally spilled ranch and ice into the chip-making-machine. When his boss came out to beat him (as was customary in 1986), he saw the chips, picked one up, and threw it right into the trash. Looking down at his fingers, the boss [Col. Cornelius Reginald III] noticed what is now referred to as “Cooler Ranch Residue” on his fingers, which he decided to lick off. Well, it was so good that John C. got a promotion and became the owner of the US’s third largest waterpark after he retired from the company in 1993 — but his chips, named Cool Ranch [and later, Cooler Ranch, for some reason, but now back to Cool Ranch] to honor him, remained a staple of the Doritos Corporation.
In 1997, doritos came out with Spicy Nacho which was to be ranked, at best, mediocre. It would only take them another year to come out with Salsa Verde, another relatively unpopular flavor. Ranchero made a splash in 2002, while it took another two years to black pepperjack and another year to develop the ultra-hot (really, it’s hard for me to eat them!) fiery habanero flavor. One of the most recent is the Blazin’ Buffalo ones, which are prob one of my favorite, after Cooler Ranch and Cheese. Doritos also had a “mystery flavor” which turned out to be something like hamburger, I think.
Lately, doritos is doing this weird “put two kinds of chips in one bag” deal, which is pretty cool, but, honestly, it just looks like they’re grabbing for something that isn’t there. People love Cool Ranch. People love Cheese. It doesn’t take a genius to figure out what to do now.
Give up? Solution: make “Coolest Ranch” which are just cooler ranch chips with more of those flavor spice things on the top. Those things are awesome. You basically get like, 3 of these in a regular bag of cool ranch — you know what I’m talking about, right? Those chips that are REALLY covered in the cooler ranch stuff? God, those are so good.